Artificial Intelligence Based Decision Support Systems in E-Commerce and E-Business

Abstract

Abstract—Decision support systems are becoming increasingly important in the field of e-commerce and e- business. This research aims to gain insight into the potential of artificial intelligence-based decision support systems for e- commerce and e-business. With the growth of digital commerce and high interest in online business operations, many businesses face many challenges in making informed and effective decisions. This research uses a literature review method with a qualitative approach. It performs in-depth analysis of literature, scientific articles, books, and other relevant sources to gather information and insights on this topic. This research aims to investigate how artificial intelligence techniques, such as machine learning, algorithms, data analysis, and expert systems, can be utilized to develop decision support systems that help online businesses. By reviewing existing literature and conducting in-depth research, this study also clarifies the implicit challenges of artificial intelligence in improving decision-making processes.